HSBC allows for investment account opening via mobile app

KUALA LUMPUR: HSBC today has launched its investment account opening service on the HSBC Malaysia mobile banking app, allowing HSBC Premier customers to open investment accounts with the bank via an application on their mobile phones.

The bank said the service is embedded within the Wealth tab in the HSBC Malaysia mobile banking app.

"With the service, HSBC Premier customers can easily open unit trusts, bonds, and Sukuk accounts with the bank. HSBC is also the first bank in Malaysia to offer customers the option to open bond/Sukuk investment accounts via the HSBC mobile banking app,' it said in a statement. HSBC Malaysia country head of wealth and personal banking Linda Yip said digitalisation is a key part of its wealth business, as the bank continues to put customer convenience at the forefront.

She said the bank's wealth solutions are broad with a comprehensive shelf of unit trusts, bonds/sukuk, structured investments, dual currency investments, foreign currencies and insurance.

"We use a hybrid model of relationship managers and wealth specialists, supported by digital wealth capabilities to serve our customers holistically."

"This is part and parcel of our ambition to be the leading wealth manager in the country, and in line with our commitment to meet our customers' needs in managing their wealth, retirement and legacy planning," she said.

To further transact in bonds/Sukuk (trading/buying/selling activities), HSBC premier customers would still need the assistance of their relationship managers, either face to face or via remote engagement service,  which is supported by zoom and live sign.

HSBC first introduced the web browser version of the investment account opening service in May 2022, through HSBC online banking.

To complement the service, HSBC has also introduced a suite of digital wealth services which includes EZInvest on mobile and Unit Trust Browser, which are platforms that allow customers to invest and diversify unit trust investments.