#TECH: FC Barcelona celebrates CNY on Spotify

KUALA LUMPUR: In conjunction with the Year of the Rabbit, FC Barcelona, Barça, is celebrating the Club with live entertainment, activities, messages from the president and players as well as collaborations with renowned figures.

Barça first released a 'New Year, New Era' video that looks forward to 2023 and celebrates new talent signing, partnerships as well as a new stadium name.

Players such as Eric Garcia, Ferran Torres, Jordi Alba, Iñaki Peña, and Alejandro Balde sent festive greetings to Culers globally.

Club president Joan Laporta also thanked Malaysian Culers for their support, saying "We have faced exciting, challenging, and emotional moments in 2022. Thank you very much for your support, and I hope we will bring more happy moments this year. Happy new year, I wish you happiness and prosperity. New year new era, Visca el Barça!".

At the FC Spotify Camp Now, fans can enjoy performances such as the traditional dragon and lion dance performance by local Enya Blaugrana Dracs Units, musical acts, and Chinese calligraphy.

Aside from the men wearing their Chinese characters' names during the lineup for the match against Getafe, the stadium will feature Rabbit-inspired decorations, with Penya Blaugrana Dracs Unis kids accompanying the players to the pitch.

The Club also released Vlogs with founders Andres Gallardo and Culers can find Barça stickers and filters on Instagram via #rabbityear and join the TikTok challenge.

Also, Curlers can enjoy digital experiences including profile photos and crossover wallpapers with artist inhiu, Barça inspired stickers, red envelopes on WeChat, and a special rabbit collection on Meitu Xiu Xiu.

This year, the Club aims to connect with Asia Pacific fans and create content that celebrates cultures across the region.