KUALA LUMPUR: RHB Insurance Bhd targets to register RM100 million in gross written premium in health insurance this year following the launch of its wellness incentive programme to customers via RHB Insurance Activ Programme.
For the half year ended June 2017, RHB Insurance registered a gross written premium of more than RM53 million in health insurance.
RHB Insurance managing director and chief executive officer Kong Shu Yin said the company hopes to instil in its customers the importance of living a healthy lifestyle and to encourage them to take greater responsibility over their own health.
"Over the past 40 years, we have been innovating products and solutions insuring people from all walks of life against unforeseen events.
"Aside from enhancing products to serve customers better, we also hope to enrich our customers in other aspects of life.
"Promoting health and wellness is certainly top in our agenda," she said at the partnership signing ceremony here today.
RHB Insurance had today partnered with healthcare online application, BookDoc to offer a wellness incentive programme to customers via RHB Insurance Activ Programme.
The offering made RHB Insurance the country's first general insurance company to offer such incentive.
Through BookDoc, RHB Insurance's customers will be able to reap rewards by adopting a healthy lifestyle through more than 50 reward partners in Malaysia and regionally.
The rewards include supplementary healthcare packages on the RHB Insurance Live Activ Programme platform, while enabling easy search panel clinics and to book medical appointments on BookDoc.
Kong said by leveraging on digital technology, RHB Insurance intends to expand its health insurance portfolio as the third major revenue stream in addition to its highly successful fire and motor insurance portfolios.
He said the company targets to increase the contribution in terms of gross written premium from its healthcare insurance portfolio to 30 per cent in the next three years from the current 20 per cent.
Kong said RHB Insurance has doubled its market share in health insurance in the past two years to become the fourth largest health insurer among general insurers.