KUALA LUMPUR: Isuzu Malaysia Sdn Bhd maintained its top position for the fifth year in a row as the nation’s preferred commercial vehicle (CV) brand for 2018, according to overall sales figures recently released by the Malaysian Automotive Association (MAA).
Despite facing various economic hurdles and market uncertainties, Isuzu Malaysia have managed to secure their spot as CV No. 1, by ending 2018 with total combined sales of 6,036 units of trucks from its varied segments.
Isuzu Malaysia leads the CV automotive segment by a stark difference of 584 units against main competitor.
Isuzu Malaysia chief executive officer Koji Nakamura expressed his delight over the brand’s success in achieving the top spot for the fifth consecutive year, adding that this remarkable achievement would not have been made possible without the support and services rendered by Isuzu Malaysia’s dealers and workforce.
"Despite facing market saturation, Isuzu Malaysia managed to surpass sales volume of well-known brands due to the tremendous effort put in by all parties involved.
"Dealer activities saw great improvements through various aftersales plans and measures, aside from timely fulfillment through the Isuzu Service Centre (ISC),” said Nakamura in a statement.
He said heading towards the 2019 target, Isuzu aims to be more ‘proactive’ in identifying new possibilities.
"We will move towards better support and greater cooperation between internal key divisions, to maximise business opportunities and enhance dealer development activities,” Nakamura added.
For Isuzu Malaysia, Nakamura added that the strategy remains the same - ensuring that customer satisfaction always comes first.
This can be achieved by handling customers’ needs aside from providing excellent after-sales services.
Nakamura considers these value-added services as crucial in times of intense market competition and economic uncertainties.