KUALA LUMPUR: Proton Holdings Bhd has reduced its car prices by 1.2 per cent to 5.7 per cent from today till December 31.
The national carmaker said the new prices would be effective for the duration of the government's sales tax incentive for the automotive sector, a measure designed to boost the economy as the country emerges from its Covid-19 induced lockdown.
"Proton would like to take this opportunity to remind everyone looking for a new vehicle that there has never been a better time to own a new Proton.
"With our industry leading number of 3S/4S outlets, refreshed model range, periodic improvements we have introduced as well as the new prices, our customers will receive even better value for their money," said Proton chief executive officer Dr Li Chunrong.
Proton welcomed the government's initiative to spur growth in the Malaysian economy via the Penjana economic recovery plan and the recognition of the sector as a critical piece of the national ecosystem.
"With 700,000 people working both directly and indirectly in the industry, it contributes approximately 4.3 per cent to the national gross domestic product (GDP) and will thus play a leading role in any economic recovery effort," he said.
Proton is deploying several strategies to spur growth in sales while keeping in mind that buyer sentiment will err on the side of caution for the rest of 2020.
These include deploying strict social distancing and disinfection measures at its showrooms and service centres while promoting the use of online bookings for contactless transactions.
"As a national automotive brand, Proton can help reinvigorate all segments of the automotive industry.
"We continue to work closely with our vendors and dealers to ensure they are able to weather the economic storm and are ready to help drive the economy again," Li added.