KUALA LUMPUR: FGV Holdings Bhd (FGV) is targeting to sell 40,000 bottles of compound fertilisers in 2021.
This follows a surge in demand during the Movement Control Order (MCO) period among home gardeners and urban farming communities.
FGV, an agricultural and agri-commodities company, said it had found a niche market for its fertiliser business.
Group chief executive officer Datuk Haris Fadzilah Hassan said this was a positive trend as communities were more aware about food security.
"It gives us an opportunity to explore the consumer market with a product which we are already producing for many years.
"Our initiatives into consumer products segment will create diversification, add value and capture new markets," he said in statement today.
Haris said FGV had sold more than 13,000 bottles up to July this year compared to a total sale of 16,000 bottles in 2019.
FGV said it would unveil a series of organic fertilisers to meet wide-ranging consumer demands.
Its subsidiary FGV Fertiliser Sdn Bhd is producing about 15 per cent market share or more than 680,000 tonnes of compound fertiliser, compacted fertiliser and mixture/straight fertiliser annually.
This includes customised-formulations to suit customers' requirements.
FGV said its fertilisers were marketed under its own brands such as Sun Bear, Sunflower and Felda Series.
FGV has started to bottle a formulation of its fertiliser in 1kg bottles for home plants, fruit trees, ornamental plants and landscape plants named SB45: Baja Penggalak Bunga dan Buah.
This was to meet the new increasing demand for retail purchase.
In July, FGV had also formulated SF65: Baja Subur, which was suitable for vegetables as well as fruit trees.
Both fertilisers are formulated to obtain good quality production for fruit trees, vegetables and plants by stimulating fruiting in fruit trees while helping to develop a strong resistance to diseases which are vital for vigorous plant growth.
Backed with more than 30 years of industry expertise, FGV is one of the biggest compound fertiliser manufacturers in Malaysia.
It owns the first production plant in the world that has the flexibility to produce either urea or ammonium sulphate-based compounds.
The plant was built with the assistance of experts from International Fertiliser Development Centre, making FGV a unique and very competitive compound fertiliser producer in the region.
Compound fertiliser is a chemical fertiliser containing complete and balanced nutrients for crops through a homogenous mix of nitrogen, phosphorus and kalium or NPK compounds in each granule.
The three macro-nutrient fertiliser NPK is widely known among gardening enthusiasts for its robust effect in promoting healthier and higher production of fruits and vegetables.