KUALA LUMPUR: French sporting goods retailer Decathlon Malaysia Sdn Bhd has appointed Lazada as its e-commerce partner.
In a statement today, Decathlon said the partnership accelerates its digital presence and supports the next leg of the retailer's business growth especially in making its sporting goods accessible to customers nationwide and online.
Decathlon managing director Arnaud Sauret said partnering with Lazada will give Decathlon the opportunity to connect with more sporting enthusiasts all over Malaysia.
"We believe in the benefits of sports and with our presence in Lazada, we hope to inspire sports enthusiasts and even newbies to achieve great sporting experiences.
"We create innovative, quality and affordable sports equipment and products so that more people can make sports an important part of their healthy lifestyle.
"Being online makes enjoying sports more accessible," he said.
Decathlon is available in over 57 countries.
In Malaysia, Decathlon has five physical stores and an online website, decathlon.my.
Sauret said since the Covid-19 pandemic, the company saw an increase in online shopping for sporting goods.
"As people shift their spending habits to online platforms, we will continue to boost our presence online and tap into the growing market of sporting goods.
"Lazada is a strong strategic alliance that will help us expand our brand awareness, customer base which is in line with our strategy for sales growth," he said.
Lazada Malaysia chief executive officer Leo Chow said brands in Malaysia are expanding their online presence as e-commerce has become a vital part of the retail ecosystem.
"Purchasing sporting goods online is now more common as the desire for home fitness has taken on a new role since the Covid-19 pandemic.
"With Decathlon on board, we are able to meet the needs of an increasingly growing number of customers on our platform.
"We hope to provide a seamless shopping experience for all Malaysians to enjoy exclusive deals on quality sporting products," said Chow.