KUALA LUMPUR: Affin Bank Bhd has introduced a new financial and wealth planning segment called Affin Avance for the mass affluent segment of tech-savvy, on-the-go professionals.
The bank said its existing and new customers can apply for Affin Avance by meeting one of three criteria of either earning a minimum monthly salary of RM7,000; minimum Assets Under Management (AUM) with the bank of RM50,000 or through membership of a professional body.
President and group chief executive officer Datuk Wan Razly Abdullah Wan Ali said as most of the mass affluent consumers were from the younger generation who are more aware of international trends and digitally engaged, their behaviours and thoughts were majorly influential in the market.
"With a recognisable number of them being more aware of the importance of financial planning and retirement, it is timely to introduce Affin Avance to this segment of consumers to provide them with benefits to meet their financial needs and to make retirement easier to achieve with ease of mind", said Wan Razly.
According to the bank, Affin Avance will offer credit card/credit card-i with lifetime annual fee waiver, own interest-bearing account (Affin Avance Savvy/Savvy-i) as well as personalised and privileged services.
Affin Avance will also offer exclusive merchant discount deals and preferential interest/profit rates on the bank's products including overdraft facility, mortgage, hire purchase, and unit trust to meet customers' financial needs and retirement planning.
"Customers who are interested to know more and to apply for Affin Avance may do so by browsing the bank's website, the bank's retail internet banking platform (affinOnline), or by visiting any of the bank's branches within their respective localities," it added.