KUALA LUMPUR: Mercedes-Benz Malaysia aims to build a strong momentum with a comprehensive strategy to enhance its position in the luxury and performance segments.
The company has reinforced its local digital footprint with the launch of its e-commerce platform, a virtual showroom that allows customers to browse their dream cars online.
Now available for both new and Mercedes-Benz Certified pre-owned cars, customers can use this feature to instantly search for stock availability, calculate financing option and directly request a quote from their preferred dealer.
President and chief executive officer Dr Claus Weidner said 2020 had placed great demands on the company as a society.
"Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment.
"While the safety and of our customers is our top priority, we explore innovative ways to optimise our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers," Weidner said in a statement today.
Sales and marketing vice president Michael Jopp said Mercedes-Benz Malaysia would want to assure its new and existing customers are with them throughout their ownership.
"We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey.
"From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era."
The new virtual showroom serves as an avenue to engage with all existing and future customer to browse and begin their order process at the comfort of their homes.
Interested customers will be informed on its stock availability within the search criteria at the selected dealership.
Upon model selection, users can ask to "Request for Quote" or "Contact Me" and a quote will be generated for the specific vehicle along with a dedicated sales agent assigned.
Its Financial Services Widget also provides customers with a monthly finance quote based on the actual car price.