business

Farewell eCurve, hi to "new eCurve" soon

KUALA LUMPUR: A landmark development is underway for eCurve as Boustead Properties Bhd embarks on a new transformative journey that "will change the skyline of Mutiara Damansara" here.

It's light off for eCurve after 14 years of connecting people over meals, movies, retail sales and digital sporting events, leisure and entertainment destination.

The mall had its "Lights Off" occasion on March 31 to mark the start of a fresh beginning for eCurve, which is currently operated by Boustead Properties' subsidiary Damansara Entertainment Centre Sdn Bhd.

The redevelopment of eCurve will see new exciting features complementing the Curve, which will continue operating as the main neighbourhood shopping mall in Mutiara Damansara.

Boustead Properties property management and investment senior general manager Jazmi Kamarudin said the special occasion was an opportunity to officially usher in a new beginning for eCurve.

"We look forward to the creation of a prominent new landmark that will inject greater liveability into Mutiara Damansara.

"We have also taken proactive steps to engage with current tenants and to relocate selected ones to the Curve to bring shoppers the same joy and experience that are synonymous with the brand," Jazmi said.

Boustead Properties said the mall management had taken measures to ensure there was seamless, uninterrupted connectivity between the Curve, the well-occupied commercial offices and the Surian Station Mass Rapid Transit.

There would be a well-lit pedestrian access tunnel for public use, it added.

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