KUALA LUMPUR: Against the backdrop of the movement control order, British American Tobacco Malaysia Bhd (BAT Malaysia) created a simple yet meaningful Hari Raya celebration among its staff and the underprivileged community.
Themed 'Cheer-Ria Raya', BAT Malaysia collaborated with three charity organisations based in Klang Valley namely Dapur Rakyat, Ibupreneur and Komuniti Tukang Jahit in support of their causes.
BAT Malaysia managing director Jonathan Reed said placing sustainability front and centre is integral to the company's corporate purpose of A Better Tomorrow.
"Beyond reducing the health impact of our business, we want to create a positive impact amongst our employees and within the community.
"As part of this, we ensured that the less fortunate within our community are able to celebrate Hari Raya," he said in a recent statement.
BAT Malaysia did this by leveraging its skills and expertise to support its employees at work and contribute artisanal Raya goodies.
Through Ramdahan, staff at BAT Malaysia's head office were served 700 meals lunch delivery service Dapur Rakyat.
A collaboration between Yayasan Wanita Malaysia and Hope Kitchen Malaysia, Dapur Rakyat enables single mothers, B40 families and the physically disabled an opportunity to sell hearty, homemade meals to Malaysians, he said.
"We also collaborated with Ibupreneur and Komuniti Tukang Jahit to curate 500 Cheer-Ria Raya themed gift boxes were distributed to our employees," Jonathan said.
These boxes were filled with more than 10,000 traditional Raya cookies, 1,000 pieces of handsewn Dompet Raya and specially designed name card holders made from locally sourced batik.
Ibupreneur is a social enterprise that teaches financially-dependent mothers how to run home-baking businesses, while Komuniti Tukang Jahit is a platform that provides certified training in sewing to B40 women.
"Cheer-Ria Raya is just one of many initiatives from BAT Malaysia to drive positive social impact for our team and for the community in which we operate," he said.