KUALA LUMPUR: Maggi Malaysia unveiled its new six-episode TV series – Resipi Berani MAGGI, as part of the Program Mentor Wanita Cukup Berani MAGGI (PMW) campaign.
The show complements the campaign's learning and empowerment journey. It has provided skills and leadership enhancement opportunities for the show's contestants – also known as mentees, while showcasing their transformative journey towards success.
One of the main goals of the PMW campaign is to inspire more women to step outside their comfort zone to try something new – embracing the Tak Kenal, Tak Cinta spirit.
Close to 1,000 women participated in the Bengkel Online Wanita Cukup Berani Maggi, which was conducted in partnership with Google's Women's Will program last year.
Eight mentees were selected as finalists in the TV series.
The mentees were selected based on their resilience, courage and determination to succeed in their fledgling home-based food businesses, especially today's new reality.
In Resipi Berani Maggi, the mentees will receive a series of challenges in the following areas, namely business acumen and digital and cooking skills.
The show will also see feedback mentorship sessions with the three MAGGI mentors - a food enthusiast and brand ambassador of Maggi CukupRasa Datin Paduka Eina Azman, director, producer, actress and owner of The Dim Sum Place Sheila Rusly, and Young Entrepreneur Icon 2019 and owner of My Mum's Bakery Anne Idris.
The grand winner of the Resipi Berani Maggi will receive seed capital of RM8,000 and an eight-week mentorship programme with business icon Anne Idris.
The second and third place winners will receive seed capital of RM5,000 each.
The eight finalists featured in the TV series Resipi Berani Maggi are home-based food business owners Aza Syima Abdullah, Bibiaminani A Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.
Speaking at the launch event recently, Nestlé (Malaysia) Bhd, business executive officer of Maggi Geetha Balakrishna said the launch of Resipi Berani Maggi is very rewarding and exciting, as it marks the successful conclusion of the Program Mentor Wanita Cukup Berani Maggi 2020.
"The series' main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones.
"We see how the mentees can step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the Mentors.
"We hope to able to support more women through Program Mentor Wanita Cukup Berani Maggi Chapter 2021," she said in a statement.
Bengkel Online Wanita Cukup Berani Maggi, co-organised with Google's Women's Will, will be held from 27 to 29 July 2021 and 12 to 14 October 2021.
Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business.