KUALA LUMPUR: Retail developer Siam Piwat Co Ltd is embarking on its first international venture and has chosen Pavilion Bukit Jalil here to debut its first expansion outside Thailand.
Housed within a dynamic 11,000 sq ft space, Siam Piwat said it would be bringing in three owned and curated, proudly "Made in Thailand" concept brands namely Ecotopia, Iconcraft and Absolute Siam.
"Thailand is well known for its metropolitan and world-class malls, and was named one of Malaysians' most loved travel destinations in 2019, with over three million Malaysians visiting the country during the year," said Datuk Joyce Yap, chief executive officer of retail for Kuala Lumpur Pavilion Sdn Bhd, the retail planner of Pavilion Bukit Jalil.
"Thailand's unique, diverse culture, and its history comes through in the amazing creativity and care for their original crafts and handiwork. Shoppers will be able to explore these unique brands and experience first-hand these innovative and creative offerings, and more importantly, savour the cross-cultural retail experience with these two leading retail giants," Yap added.
She is confident that the arrival of Siam Piwat would encourage retail shopping to boost economic recovery.
Siam Piwat chief executive officer of retail business group Usara Yongipiyakul said one of the company's goals was to take Thailand on to the world stage by strengthening the reputation of Thai brands and products with the worldly consumers.
"This is a start, with our first physical venture outside of Thailand as we expand into Malaysia and work closely with The Pavilion Group. We are confident in Pavilion's ability to best represent our brands while supporting the innovative entrepreneurs who will be filling the shelves of Ecotopia, Iconcraft and Absolute Siam," she added.
Pavilion Bukit Jalil is set to welcome shoppers from December 3 this year.
Spanning five retail floors with a total of 1.8 million square feet of retail space, it will be the largest fully integrated lifestyle regional mall in the southern corridor of Kuala Lumpur.