KUALA LUMPUR: Mercedes-Benz Malaysia has bolstered its position to "Lead in Electric" with the continuation of its product offensive strategy.
The company unveiled and added three new models to the progressive luxury electric vehicles (EVs) from the Mercedes-EQ sub-brand, reinfocing its commitment to pave the way for an electric future in Malaysia.
The commitment is in line with parent Mercedes-Benz AG's global direction to go all-electric by the end of the decade, where market conditions allow.
The three models are the EQS, the EQB and the EQC.
"Mercedes-Benz Malaysia maintains its momentum towards a sustainable future with the launch of the new additions to the Mercedes-EQ family," said its president and chief executive officer Sagree Sardien said at the launch here today.
"Our electric initiative is in full swing. We are committed to "Lead in Electric" with a holistic well-rounded approach towards a sustainable tomorrow in Malaysia," Sardien added.
Mercedes-Benz Malaysia vice president of sales and marketing Michael Jopp said the EV offerings from the Mercedes-EQ family defined the future of luxury vehicles in Malaysia.
"The EQS is the first all-electric luxury sedan from Mercedes-EQ. With our EQS, we have created a completely new, future generation of luxury cars."
Jopp added that the EQS was,also the first model to be based on the modular architecture for luxury and executive-class electric vehicles.
"With it, together comes the EQB and EQC, offering an exciting option to complement every lifestyle of our customers," he added.
The EQS is the first all-electric luxury sedan from Mercedes-EQ to be based on the modular architecture for the luxury electric vehicle segment, fusing luxury, technology, design, functionality and connectivity to delight both drivers and passengers.
The EQS is available here as a sole variant, the EQS 450+, which sells for RM698,888 inclusive of a 10 per cent sales tax.
The EQB 350 4MATIC is the brand's all-electric compact SUV with up to seven seats, offering space for many family configurations and practicality.
It sells for RM330,000 including the 10 per cent sales tax.
The car interprets Mercedes-EQ's progressive luxury in an edgy and particularly a characterful way.
The EQC 400 4MATIC, meanwhile, is sold for RM390,000 with the 10 per cent sales tax.
The SUV is the pioneer of the brand's EV generation.
The company said the EQC 400 4MATIC was not just a vehicle with electric drive.
"It combines all the attributes of the brand with quality, safety and comfort with avant-garde and distinct aesthetics," it added.
Sardien said the EQS was available for delivery immediately while delivery of the EQB and the EQC would start from September.