REV Media Group (RMG) has been appointed as a strategic partner for digital platform MyMall, after signing a memorandum of understanding with the aim of helping small and medium-sized enterprises (SMEs).
YAB Prime Minister Datuk Seri Ismail Sabri Bin Yaakob witnessed the exchange of a memorandum between strategic partners and MyMall at the Malaysian Family Aspirations Tour Selangor located at the Ministry of Entrepreneur Development and Cooperatives' (MEDAC) booth at Carnival site, Shah Alam Stadium Compound, Selangor Darul Ehsan last Friday.
MyMall, an entrepreneurial ecosystem development platform dedicated to entrepreneurs and local products, was introduced by MEDAC. It includes four main verticals; e-commerce, training, financing and marketing.
As a strategic partner, RMG will provide local SMEs with the opportunity to advertise via the REV Ad Manager (RAM) advertising platform.
RAM is a collaboration between RMG and Dattel Asia Group, a data analytics and consumer intelligence company that offers a unique solution to empower brands and agencies in targeting audiences based on strategic consumer insights.
RMG's chief operating officer Nicholas Sagau said, "RMG is giving free credit to SME entrepreneurs and members of the MyMall business community for them to start advertising their business products and services.
"RAM is powered by Artificial Intelligence (AI) technology for better audience targeting. We believe that RAM can help these entrepreneurs get a wider reach and leverage the platform's data to make more informed marketing decisions," he added.
SMEs throughout Malaysia will receive assistance from REV Marketing Partners, a RAM platform partner for the products and services marketing process in MyMall.
Through RAM, SMEs can directly advertise their products and leverage 15.8 million unique visitors throughout RMG's audience network, which consists of leading brands such as Berita Harian, Harian Metro, New Straits Times and more.
As one of the leading digital publishers in Malaysia, RMG fully endorses the initiative and strives to aid local entrepreneurs in bringing their marketing processes to their desired levels.