KUALA LUMPUR: Farm Fresh Bhd has partnered with more than 100 educational institutions in Penang, including SIM Education Group to teach kids about the benefits of drinking milk.
Flexigo Trip Sdn Bhd, Persatuan Pengusaha Institusi Pendidikan Pulau Pinang, LTS Academia, Persatuan Majikan Pusat Pendidikan Malaysia, kindergartens, nurseries and tuition centres are some of the partners in this effort.
The goal, according to Farm Fresh chief operating officer Azmi Zainal, was to inform parents and children about the benefits of drinking milk and the necessity of reading labels.
Over 10,000 children will benefit from this collaboration, he said.
"Children will enjoy the goodness of fresh milk fortified with important nutrients needed for their growth. Farm Fresh Grow is made from pure cow's milk and is formulated with DHA, Inulin, Protein, Calcium, and 22 Vitamins and Minerals.
"Hopefully, this collaboration will be expanded all over Malaysia to ensure that every kindergarten-going kid will get to enjoy the goodness of milk. I would like to remind all parents to monitor their children's diet as their first few years are the most important factor affecting their immune system and growth," he said.
According to Azmi, parents would no longer have to worry about preparing milk for their children with the most recent format of Ready-to-Drink Liquid Formula Milk.
He said Farm Fresh Grow can be added to their lunchboxes every day in place of the trouble of making powdered formula in the conventional way.
Dr. Lim Beng Suat, president of Persatuan Pengusaha Institusi Pendidikan Pulau Pinang, believes this collaboration will enable children in kindergartens, learning centres, child care centres, and tuition centres under its institution to enjoy Farm Fresh Grow Milk.