KUALA LUMPUR: Farm Fresh Bhd has introduced its latest product, "Farm Fresh Choco Malt," a chocolate malt drink that is high in fibre, high in protein, and low in sugar.
The new product was first launched exclusively through a live-stream sale on Farm Fresh's official TikTok channel on July 19.
According to Farm Fresh, the Choco Malt drink is the second powdered milk product by the company, following the introduction of Farm Fresh Grow formula milk powder, which was specially made for kids aged one to six years old.
The introduction of Choco Malt aligns with Farm Fresh's efforts to continue providing high-quality products to Malaysians.
Farm Fresh group chief operating officer Azmi Zainal said the Choco Malt drink is the latest alternative for Malaysians who love chocolate malt but are looking for a healthier option, and most importantly, one produced by a local company.
"We ensure that this product is full of malt flavour and delicious chocolate taste while also reducing sugar content and definitely containing no maltodextrin.
"As a local company, we are committed to offering better choices for Malaysians.
"Farm Fresh often encourages consumers to always be aware of the ingredients in the food or drinks they choose because we believe our health depends on what we consume," he said in a statement.
Meanwhile, group managing director and group chief executive officer Loi Tuan Ee said the company is determined to continue providing the best for Malaysians at affordable prices.
"Every company aims to make a profit, but at Farm Fresh, we prioritise ethics in everything we do.
"If we wanted to make more profit, we could certainly add more sugar to our products due to the low cost of sugar," Loi noted.
According to Azmi and Loi, Farm Fresh will continue striving to expand their dairy business by introducing more new products and increasing the number of farms and cattle in the future.
This is with the aim of becoming a local brand capable of supporting Malaysia in ensuring food security in the country without relying on imported products.