KUALA LUMPUR: Sime Darby Plantation Bhd's unit Sime Darby Oils has expanded its footprint into food and beverage (F&B) segment.
The group today said Sime Darby Oils had teamed up with Koperasi GTR to supply exclusively packed Alif Marjerin for GTR Burger, a renowned home-grown, Malaysian burger brand.
"Alif Marjerin has been developed with a unique aroma and taste to enhance a wide range of cooking, from Malaysian's breakfast favourite, 'roti canai', to delectable festive cookies," it said.
"Introduced to the market in May 2022, exclusively packed ALIF Marjerin will now be making its way to all GTR Burger stall entrepreneurs around the country to enhance the aroma of juicy GTR burgers," it added.
Mohammad Rahimi Abdullah, business unit head of Sime Darby Oils Professional, the collaboration marks a significant milestone for Alif as it expands its footprint into F&B and further establishes the Alif Marjerin brand presence among food operators.
"With currently more than 300 GTR Burger entrepreneurs operating burger stalls nationwide and more expected to come on board, we look forward to share the goodness of Alif Marjerin with fans of GTR Burger, while firmly establishing our presence in the F&B segment," said Mohammad Rahimi.
GTR Burger, the company said, has established a good business programme to develop entrepreneurs who mainly comprise members of the B40 community.