MEDIA Prima Berhad and Dattel Asia Group will host 'OHSEM Marketing 360 (OHSEM360) bersama Media Prima' on Aug 10 at Pullman Kuala Lumpur Bangsar.
The premier marketing event will expose small- and medium-sized enterprises (SMEs) to the latest marketing technologies and solutions.
OHSEM360's theme centres around advertising, artificial intelligence (AI) and content, three elements crucial in helping SMEs achieve their desired return on investment.
MARKETING TECHNOLOGY AND SOLUTIONS
Attendees can look forward to a variety of informative and eye-opening sessions.
Nazruddin Abdul Rahman (host of Jalan Jalan Cari Makan) will host Bicara OHSEM. There will also be 30 workshops and masterclass sessions, as well as 40 exhibitors showcasing marketing technologies and solutions.
The topics covered during OHSEM360 will encompass advertising across various platforms such as TV, radio, DOOH, REV Premium Content Sites and social media platforms like TikTok, Facebook and Instagram.
Additionally, the event will address platforms that assist entrepreneurs to access their target consumer profiles, develop AI-based copywriting and produce creative content.
Entrepreneurs will get to showcase and sell products through WOWShop, as well as gain insights into Malaysia's largest digital audience network, REV Media Network.
A total of 20 prominent industry experts will be sharing their insights at OHSEM360, including:
- Ashran Ghazi ( Dattel Asia Group chief executive officer)
- Mohd Efendi Omar (Media Prima OMNIA chief operating officer)
- Yusman Ammeran (unifi Business head of SME)
- Datin Norashikin Habibur Rahman (WOW Shop chief operating officer)
- Datuk Abdul Al Halim Al Fadzil ( Alha Alfa Legacy chief executive officer)
- Nadira Yusoff (Kiddocare chief executive officer)
- Richard Ker (Richard Ker Digital chief executive officer)
Besides learning from industry experts, SMEs will have the opportunity to obtain advertising packages and marketing solutions at heavily discounted rates.
Attendees will receive RM7,000 worth of advertising vouchers for free, access to consumer data platforms valued at RM10,000 and discounts of up to 85 per cent on advertising products and marketing technologies.
To enjoy these incentives, simply register online and attend OHSEM360 to redeem them, as they are exclusively available at the event.
"I hope that SMEs will seize the opportunity to acquire comprehensive solutions to boost their sales and brand. The OHSEM360 platform provides SMEs with a 360-degree marketing approach!" said Media Prima OMNIA chief operating officer Mohd Efendi Omar.
Dattel Asia Group chief executive officer Ashran Ghazi also chimed in, stating that OHSEM360 is meant to provide SMEs with a platform to take immediate action for their businesses.
"This is crucial because we understand that SMEs are time-constrained and need to act swiftly. InsyaAllah, OHSEM360 will give them knowledge and expedite the process of selecting the right solutions for them to act," said Ashran.
OHSEM360 is supported by unifi Business, OMNIA and REV Media Group as Platinum strategic partners.
"unifi Business is always concerned and responsive to the needs of SMEs, and our support for OHSEM360 aligns with our aspiration to facilitate SMEs' digital transformation," said head of unifi Business Mohamad Yusman Ammeran.
Learn more about OHSEM360 on their website.