KUALA LUMPUR: Australia's leading retailer Coles Supermarkets is entering the Malaysian market through an exclusive collaboration with Malaysia's Jaya Grocer.
With 200 products, the deal allows the local supermarket to expand its Australian product offerings with over 1,000 products from Australian-based brands, including Coles, available at all 43 stores and for GrabMart delivery nationwide.
"We are happy to have a great selection of quality Australian products made available to our customers in addition to our already wide range of offerings. This is made possible by the exclusive collaboration with Coles.
"This partnership is a strategic decision from Jaya Grocer's end to serve the large Australian expat community," said Jaya Grocer deputy chief executive officer Daniel Teng.
Teng and Coles general manager for exports Will Mulholland sealed the deal at a symbolic ceremony at Jaya Grocer Starling Mall in conjunction with Jaya Grocer's Australia Fair, supported by the Australian Trade and Investment Commission (Austrade).
It was witnessed by the Australian deputy high commissioner to Malaysia Clare Gatehouse.
Mulholland said Coles has been exporting high-quality Australian food for over 20 years to more than 30 countries.
Shoppers can enjoy as much as 15 per cent off Coles own brand top selling products such as rice crackers seaweed, chocolate finger biscuits, coles drinking chocolate and hot chocolate sachets until July 9.