KUALA LUMPUR: CGS International Securities Malaysia (CGS MY) has introduced its new brand and vision following the complete acquisition of CGS-CIMB Securities (Malaysia) by China Galaxy Securities (CGS) on Dec 29, 2023.
This rebranding includes a new corporate name and updated logo that reflects the company's heritage while signaling its growth trajectory.
According to CGS MY, its new name builds upon the positive brand equity of the CGS-CIMB joint venture and its capabilities, both locally and regionally through its network.
The acquisition is expected to enhance CGS International Securities Pte Ltd's networks in China and Asean, specifically in Malaysia, Indonesia, Singapore and Thailand.
It is also expected to provide CGS MY with greater connections with regional clients and investment opportunities.
CGS MY chief executive officer Azizah Mohd Yatim said Malaysia is in a unique position to offer the region and the world, products and solutions that meet with the social and ethical values of many investors and businesses, such as Islamic finance and sustainability.
"Over the years, we have grown from strength to strength, alongside our clients in Malaysia who have placed their hard-earned trust in us.
"Following the rebranding, we look forward to taking our business to greater heights, by building on our strategic growth pillars.
"These include enhancing our platforms, customer service and experience, whilst broadening our advisory and equity capital market capabilities and wealth management solutions," she said at CGS MY rebranding launch event today.
Azizah also noted that the company has plans in the pipeline to grow its private equity and venture capital business.
She said by tapping into group-wide capabilities, it will be able to transform CGS MY into a formidable player in the highly competitive financial services sector.
"At the same time, we are working hard to harness our digital capabilities to democratise access to investment products, especially for the retail client segment," she added.