KUALA LUMPUR: The Malaysia External Trade Development Corporation (Matrade) has partnered with Amazon to bolster export capabilities of small and medium-sized enterprises (SMEs) in Malaysia.
Both parties have entered into a memorandum of understanding (MoU) to spearhead the "Go Global with Amazon and Matrade" initiative which will help Malaysia brand owners and sellers seize cross-border business opportunities with Amazon Global Selling.
Amazon Global Selling helps businesses from anywhere in the world to launch a global business, build international brands and reach Amazon's hundreds of millions of worldwide active customer accounts.
Matrade and Amazon will partner to raise awareness and provide essential knowledge about cross-border e- commerce to Malaysia brand owners and sellers.
Matrade chairman Reezal Merican Naina Merican said this MoU highlights its commitment to helping Malaysian SMEs e-Commerce in expanding their global footprint.
"Together with Amazon, we aim to provide Malaysian SMEs with the essential tools, knowledge, and support to succeed in today's competitive global marketplace," said Reezal.
Matrade and Amazon will work closely to showcase success stories of Malaysia-based sellers selling overseas on Amazon – such as in the United States and European Union stores, inspiring and motivating other local small business owners to start their cross-border business with Amazon Global Selling.
In addition, Matrade will support and promote Amazon Global Selling's training activities to relevant local entities, including businesses, authorities, and business associations to foster greater participation.
Meanwhile, Amazon head of global selling in Southeast Asia Anand Palit said there is growing interest from Malaysia sellers to sell overseas with Amazon.
In fact, Palit said the number of new Malaysia sellers selling their products overseas through Amazon Global Selling nearly doubled in the January-April 2024 period compared to the same period the year before.
"The MoU with Matrade will provide Malaysia brand owners with the knowledge, resources, and support they need to seize cross-border business opportunities as Amazon sellers," he added. Ends