KUALA LUMPUR: Petroliam Nasional Bhd (Petronas) has launched its inaugural brand licensing initiative in partnership with SIM Distribuidora (SIM).
This collaboration will see the operation of three pilot fuel retail stations in Brazil.
Located strategically in key urban areas, these Petronas-branded stations aim to offer customers convenient access to Petronas' fuel solutions and services, drawing on technology and insights from Formula One to enhance the driving experience.
Petronas vice president of refining, trading and marketing, Ahmad Adly Alias, said Brazilian customers will benefit from products derived from the award-winning Fluid Technology Solutions™, which have powered champions in Formula One.
"Brazil's extensive vehicle fleet within the Latin American region presents us with an opportunity to tap into a wider customer base," he said in a statement.
This partnership represents Petronas' first foray into brand licensing for new retail segments in global markets.
Through this model, Petronas licenses its brand and fuel formulations to established independent retailers, leveraging their operational expertise.
Under this arrangement, the partner manages both the financial and operational aspects of the fuel retail stations.
SIM, an authorised distributor of Petronas lubricants since 2022, operates a network of 540 retail stations across three states in southern Brazil.