KUALA LUMPUR: MBSB Group today announced that MBSB Bhd group chief executive officer (GCEO) Rafe Haneef will take on an additional role as CEO of MBSB Bank, effective today.
Rafe's appointment is expected to ensure that the group's FLIGHT26 transformation programme benefits directly from his strategic oversight and hands-on leadership during its implementation.
MBSB Bank is a full-fledged Islamic Bank in Malaysia that provides shariah compliant banking facilities to retail, small and medium enterprise (SME) and corporate customers.
MBSB Group chairman Datuk Wan Kamaruzaman Wan Ahmad said Rafe's appointment is a significant step in building on the progress we have already achieved.
"His extensive experience in Islamic banking, coupled with his leadership, will be crucial as we drive further improvements in key areas such as current account savings account (CASA) growth, return on equity (ROE) enhancement, and portfolio development to attract higher-quality customer segments."
"We are confident that under Rafe's stewardship, MBSB Bank will continue to deliver value to our customers and stakeholders, particularly in harnessing synergies with MIDF, further strengthening our competitive position in the market," he said in a statement today. Since joining the group in July 2023, Rafe has been instrumental in driving MBSB's strategic initiatives.
He led the successful harmonisation of around 170 policies across MBSB Bank and MIDF, a crucial step in operationalising the integration of the two institutions.
Under his leadership, the FLIGHT26 strategy was crafted with a singular focus on transforming the group from a financing-led institution to a deposit-led entity, with aparticular emphasis on growing CASA deposits.
Rafe's new role as chief executive officer of MBSB Bank will see him continue these transformative efforts, ensuring the bank remains on a strong growth trajectory, focused on sustainable growth, financial performance, and customer-centric solutions.
The group looks forward to Rafe's continued leadership and contributions as he takes on this expanded role.