KUALA LUMPUR: Maxis Bhd has signed a Memorandum of Understanding (MoU) with The Malaysia Retail Chain Association (MRCA) to accelerate the adoption of 5G technology in the retail sector.
MRCA is a 562-member strong organisation representing Malaysian retailers.
The partnership aims to enhance customer experiences and operational efficiency through cutting-edge digital solutions.
These include retail analytics, AI-powered computer vision, managed network services, XR experiences, and supply chain enhancements, all supported by secure connectivity and cloud infrastructure.
Moreover, Maxis is also providing regular workshops for MRCA members to enhance their digital knowledge with a focus on 5G solutions.
MRCA members include Poh Kong, Bonia, Maxis and RHB Bank.
"Our collaboration with Maxis complements our own digital transformation programme and provides a platform for retail owners and stakeholders -- including more than 40,000 member outlets around the country -- to try out new technology and connectivity solutions,"MRCA President Datuk Ken Phua said in a statement.
"With Maxis as our trusted partner, our members can not only better adapt to the realities and demands of the digital economy, but also shape the future of retail in Malaysia" he added.