PUTRAJAYA: ALAM Flora Sdn Bhd, a subsidiary of Malakoff Corporation Bhd, has launched an enhanced waste management fleet, redesigned uniforms for staff and contractors, and an innovative super-app called "Recyclink," all aimed at showcasing a more modern image.
These efforts highlight Alam Flora's ongoing dedication to boosting operational efficiency, ensuring safety, adopting advanced technology, and promoting sustainability.
The upgrades also represent Alam Flora's efforts to raise the standard of waste management services and professionalism in Malaysia while reinforcing its dedication to environmental protection.
Alam Flora has strengthened its waste management service capabilities with the acquisition of 305 new fleet units, enhancing efficiency across its service areas.
The fleet consists of 154 compactor trucks, 37 powerpress vehicles, 77 armroll trucks, 20 triton utility vehicles, and 17 backhoes.
Alam Flora's new fleet also features the latest engine technologies that significantly reduce emissions, meeting global environmental standards.
The new fleet is equipped with systems that enhance route planning, improve fuel efficiency, and minimise carbon emissions.
The modernised fleet improves efficiency while enhancing safety and sustainability, featuring an upgraded leachate tank system for better odour management and durability.
Alam Flora, covering chief executive officer Badrulhisyam Fauzi, said the introduction of the new compactors is one of the most significant upgrades to our fleet to date.
"It is equipped with a dual-function bin lifter that operates according to European Standard EN 1501-05, which allows for more efficient waste collection.
"This means faster, more reliable services for communities while enabling us to cover more ground in less time," he said at the launch event here today.
Badrulhisyam noted that these improvements not only streamline their operations and reduce mechanical strain on vehicles, which extends their lifespan and lowers maintenance costs, but also contribute to environmental conservation through increased efficiency.
"By operating more efficiently, we consume less fuel and produce fewer emissions, aligning with our sustainability goals.
"It's a win-win for operational productivity and sustainability," he said.
Meanwhile, Alam Flora also introduced new uniforms that enhance visibility, safety, and comfort, honouring the thousands of dedicated frontline workers essential to maintaining public cleanliness.
The uniforms, made from durable, breathable materials, not only protect the staff and contractors in various environmental conditions but also boost their professional image.
According to Badrul, the redesigned uniforms symbolise the company's commitment to elevating the status and professionalism of our frontliners, the unsung heroes of essential services.
"We recognise the crucial role they play in keeping our communities clean and safe, and this redesign reflects our gratitude for their dedication and commitment towards the profession," he noted.
Further, Alam Flora also launched its innovative digital application, "Recyclink," aimed at revolutionising recycling activities and sustainability efforts.
This app enhances online customer interactions, enabling users to participate in cashless recycling with a rewards system, reducing the need for physical paper usage.
Additionally, "Recyclink" incorporates advanced technology to create a seamless platform for private sector collaboration, especially in meeting environmental, social, and governance (ESG) requirements through business-to-business (B2B) partnerships.
The app also features a 'robochat' service to improve customer support and plans to implement operational support systems, including smart bins and bulk recyclable item collection.
Overall, Alam Flora said its initiatives underscore the on-going efforts to elevate the professionalism of the waste management industry in Malaysia that has been categorised as a 3D profession (dirty, dangerous, and difficult), focusing on both technological advancement and staff welfare.
These improvements also align with the company's mission to raise industry standards while ensuring the safety and recognition of its frontline staff.