KUALA LUMPUR: The East Coast Economic Region Development Council (ECERDC) has outlined its development plan under the 13th Malaysia Plan (RMK-13) for 2026 to 2030, positioning Mersing and Segamat as key contributors to Malaysia's 'Food Basket' initiative.
By launching strategic projects and investments in sectors like agriculture, fisheries and dairy production, ECERDC aims to tap into the potential of these districts to strengthen the country's food supply chain.
The council said with projects such as Jemaluang Dairy Valley and the Endau Mersing Fish Processing Park, Mersing is set to become a major hub for dairy and fisheries, while Segamat will focus on sustainable agriculture and green industries.
These initiatives will boost Johor's role in the national food supply and create employment opportunities across the region.
ECERDC chief executive officer Datuk Baidzawi Che Mat said the council is committed to drive Mersing and Segamat's growth as key contributors to Malaysia's food production sectors.
"Our work in Mersing and Segamat focuses on boosting local economies, attracting investments, creating job opportunities, and ensuring sustainable development.
"ECERDC's initiatives are aligned with the government's agenda for food security, focusing on sustainable agricultural growth, modern farming technologies, and investment opportunities in these districts," he added.
"Through our strategic collaboration with ECERDC, we are capitalising on Mersing and Segamat's natural advantages to establish Johor as a significant food production hub, directly contributing to Malaysia's food security," said Menteri Besar Johor Datuk Onn Hafiz Ghazi, after chairing the second ICC Johor Meeting for 2024.
"These initiatives will create jobs and drive agricultural output, ensuring Johor's role as a key player in national development," he added.