KUALA LUMPUR: Berjaya Land Bhd (BLand) plans to rebrand ANSA Okinawa into ANA Crowne Plaza following a hotel management agreement with IHG ANA Hotels Group Japan (IHG).
BLand's BHR Okinawa Management GK, has signed an agreement with IHG to bring the renowned ANA Crowne Plaza brand to Okinawa, Japan.
BLand chief executive officer Syed Ali Shahul Hameed said the rebranding of ANSA Okinawa Resort to ANA Crowne Plaza Resort Okinawa Uruma Hills marks an exciting milestone, aligning with IHG's exceptional standards and international network.
Syed Ali said this strategic move is poised to unlock new opportunities, elevate guest experiences, and deliver substantial benefits as the property integrates into the IG system.
"With our extensive expansion plans in Japan, we are committed to strengthening our footprint across the country and further solidifying our successful partnership with IHG," he said.
The 123-room ANA Crowne Plaza Resort Okinawa Uruma Hills will officially join the IG system in early 2025. According to BLand, the property will undergo a renovation to incorporate the hallmarks of the Crowne Plaza brand.
The company said this rebrand from ANSA Okinawa Resort marks the next chapter in the long-term partnership between Berjaya and IHG, following their successful collaboration in Vietnam. "This is also the first joint project between the two companies in Japan," it said.
Meanwhile, IG ANA Hotels Group Japan chief executive officer and IHG Hotels & Resorts Japan & Micronesia managing director Abhijay Sandilya said with plans to double the group's portfolio in Japan, this signing is another important milestone for IG in realising its ambition.
"As part of the portfolio of one of the world's largest premium hotel brands and the largest international premium brand in Japan, ANA Crowne Plaza Resort Okinawa Uruma Hills will benefit from IHG's powerful global presence, enabling it to attract new guests and deliver stronger returns," said Abhijay.
Located on the main island of Okinawa, ANA Crowne Plaza Resort Okinawa Uruma Hills will offer guests panoramic views of the East China Sea and Pacific Ocean, as well as easy access to a nearby golf course and cultural sites, including Zakimi Gusuku Castle and the Onna-son Community Centre.
Just a 45-minute drive from Okinawa's main hub, Naha Airport, the resort will feature a range of facilities, including an outdoor swimming pool, gym, karaoke room, restaurant, bar, meeting space, ballroom and parking.