KUALA LUMPUR: The Institute of Public Relations Malaysia (IPRM) has added five new university chapters to the Institute of Public Relations Malaysia Student Association (IPRMSA) network.
This expands IPRM's reach empowering the next generation of public relation professionals.
The five new student associations are University of Malaya (UM), University Malaysia Sabah (UMS), University Malaysia Sarawak (UNIMAS), Xiamen University Malaysia and Management and Science University (MSU).
The network now spans 20 IPRMSA university chapters, offering students unparalleled opportunities for professional development, networking, and mentorship.
By connecting students with industry leaders and providing access to various types of events, workshops and seminars, IPRMSA ensures that members are well-equipped to excel in their careers.
In a strategic move to enhance the educational landscape and foster stronger industry-academia collaboration, IPRM recently signed a Memorandum of Understanding (MOU) with the Malaysian Association of Communication Educators (MACE).
The latter currently has over 200 PR and communication lecturers and professors across Malaysia.
The partnership aims to provide comprehensive resources and support for communication educators and students, bridging the gap between academic knowledge and industry practice.
"We are thrilled to welcome these new chapters into the IPRMSA network and to formalise our partnership with MACE.
"These initiatives underscore our commitment to nurturing talent, promoting excellence in public relations education, and driving the industry's bright future," said IPRM education director associate professor Dr. Nurul Ain Mohd Hasan.
With the MOU, IPRM envisions leveraging MACE's extensive network of over 200 members to foster a collaborative environment where educators and industry professionals can exchange ideas, conduct joint research and develop innovative curricula that reflect the evolving needs of the PR landscape.
The partnership is poised to enhance the quality of communication education in Malaysia, ultimately benefiting students and the industry alike.