KUALA LUMPUR: The Halal Development Corporation Bhd (HDC) will collaborate with fintech company Pasar Venture Sdn Bhd to use Pasar.ai's tools to help restaurant operators and halal ingredient suppliers succeed digitally.
Pasar.ai will be integrated into HDC's Halal Integrated Platform (HIP), enhancing connections between stakeholders and halal operators in Malaysia. The partnership aims to improve efficiency and expand market access for Malaysia's halal products, supporting the goals of the Halal Industry Master Plan 2030.
HDC chairman Khairul Azwan Harun said the collaboration creates new market opportunities for Malaysia's Halal products and services.
"By integrating Pasar.ai into the HIP, we are not only improving operational efficiency but also expanding market access for Malaysia's halal offerings" he said.