KUALA LUMPUR: Etiqa Life Insurance Bhd has appointed Leong Su Yern as its new chief executive officer (CEO) effective from Jan 1.
Etiqa Life said Leong will report directly to Kamaludin Ahmad, who is in charge of the insurance and takaful businesses at Malayan Banking Bhd.
Kamaludin was serving as interim CEO of Etiqa Life, following the retirement of Paul Low in December 2023.
Leong brings over 23 years of experience in the insurance industry and is a fellow member of the Society of Actuaries.
With over 18 years of leadership experience, she has consistently driven strategic growth and operational excellence.
Leong joined Etiqa in 2013 as head of pricing for life and family products, where she was responsible for ensuring regulatory compliance and developing pricing strategies for Etiqa Life and Etiqa Family Takaful Bhd (EFTB).
In 2022, she served as the chief product officer at Maybank Ageas Holding Bhd before taking on the responsibility of managing the sales channel as the Etiqa Life general manager in 2023.
Kamaludin said Leong will drive strategic, financial, and operational growth to maximise shareholder value while prioritising the interests of customers.
"Additionally, she will oversee sustainable growth strategies, ensure regulatory compliance and manage risk," he added.