VOLKSWAGEN Passenger Cars Malaysia (VPCM) has collaborated with SEA Lazada Malaysia to sell 12 limited edition Volkswagen Beetles in conjunction with the latter’s Online Revolution Campaign.
The partnership offers Malaysians the opportunity to own an exclusive limited edition Volkswagen Beetle, purchased conveniently via Lazada’s platform. The campaign kicks off from Dec 12 to 14, and this is the first time a car manufacturer teams up with Lazada to sell cars online.
The limited edition Beetles will be sold at RM112,112 (exclusive of insurance and registration), which is 18 per cent off the recommended retail price. This offer is only valid in Peninsular Malaysia.
The limited edition Beetles come in two designs — the “Herbie 53” (available in pure white and white silver) and the “Hot Bug” in Tornado Red.
Customers who are interested to own any of the Beetles need to visit to Lazada’s platform and purchase an exclusive Welcome Kit at RM5,000, which doubles as a pre-payment booking fee.
The Welcome Kit contains a limited edition Volkswagen keychain and a Touch ‘n Go card with a pre-loaded value of RM100. Once the purchase is finalised, the customer will be contacted by a Volkswagen representative for customers to select their preferred dealership and complete the purchase. In the event of failing to secure a loan from any banks, the booking fee will be refunded.
“We live in a digital age where goods and services can be obtained online, so why not cars. To be able to purchase an iconic limited edition car through an e-commerce platform is something that has never been done before here.
“This is a first for Volkswagen, and it would not have been made possible without the support from Lazada and our dealer partners,” said Volkswagen Passenger Cars Malaysia managing director Erik Winter during the launch.
Meanwhile, Lazada Malaysia chief executive officer Hans-Peter Ressel said “At Lazada Malaysia, we continuously invest to provide services that create a more engaging customer experience, and ultimately, better serve the needs of Malaysian,”
He said the collaboration was a testament that customers could purchase anything via Lazada.
“With cars being sold online for the first time in Malaysia, we look forward to work with Volkswagen in growing its online presence as it adds a wide range of assortment on our platform,” he said.
He added that this would provide customers with added convenience, choise and value.
The limited edition Beetle is powered by a 1.2-litre turbocharged TSI engine that is mated to a 7-speed automatic DSG gearbox. The engine produces 104hp and 175Nm of torque from 1,400rpm to 4,000rpm.
The limited edition Beetle is equipped with a leather-wrapped multi-function steering wheel, 5.8-inch touchscreen with USB input, Bluetooth, 8-speakers sound system and seat trims covered in Pepita” fabric.
These limited edition Beetles come with 5-year manufacturer warranty and 5-year roadside assistance for added peace of mind.
For more information on the limited edition Beetle, visit to www.volkswagen.com.my and www.lazada.com.my/volkswagen-passenger-cars-malaysia/.