KUALA LUMPUR: ShopBack, together with Shopee, has jointly launched Shopee Affiliate Marketing Solutions (AMS) today. This initiative is aimed at helping brands accelerate the growth of their e-commerce stores, while bringing more value to consumers in the form of product discovery and savings.
This partnership enables participating brands to list their Shopee Official Stores directly on the ShopBack Malaysia platform, thereby allowing them to determine the cashback amount to reward customers.
Previously, users received sitewide cashback when purchasing from Shopee through the ShopBack platform.
Now with Shopee AMS, users will earn additional storewide cashback on their purchases from participating brands, on top of receiving the usual sitewide cashback.
In Malaysia, ShopBack generated around 1.5 million monthly orders for over 500 merchants in second quarter of
2020.
Since launch, ShopBack Malaysia has rewarded its users with over RM60 million in cashback.
Starting today, the brands participating in Shopee AMS will be able to leverage ShopBack Malaysia's extensive reach and promote their Shopee Official Stores to over 3 million users.
"We are thrilled that Shopee has trusted ShopBack to be one of their key partners in Malaysia. This collaboration will see two industry leaders coming together to work towards the common goal of driving value to merchants and users. ShopBack can help to bridge the gap between online shoppers and their
favourite brands on Shopee, while allowing them to earn extra cashback on their purchases," said ShopBack Malaysia's country general manager, Eddy Han.
Shopee took a data-led approach in selecting the first 13 brands from various categories to participate in Shopee AMS. The shortlisted brands are Amazfit, Anker, Anlene, Anmum, Aukey, DirectD, Fernleaf, fitbit, Jabra, Realme, Skullcandy, Tefal, and tronsmart, which are popular among local shoppers.
ShopBack users will be able to earn up to 7.5 percent cashback when they purchase from any of these brands.
"We are delighted to be taking our partnership with ShopBack to the next level. The Covid-19 pandemic has accelerated the rate of digital adoption, and as a result we have seen an increase in the number of new businesses joining Shopee to bring their product offerings online. Through this partnership, brands
will be able to leverage ShopBack's extensive user base in Malaysia to drive traffic to their Official Stores
on Shopee and promote their productsm," said Shopee's regional managing director, Ian Ho.
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