KUALA LUMPUR: Shopee recorded robust sales momentum throughout the 11.11 Big Sale period.
The company said across the region, sellers participating in the 11.11 Big Sale for the first time saw 10 times more orders than an average day, as Shopee unlocked new opportunities for entrepreneurs and SMEs.
It said more than 20 million hours of live streams were watched on Shopee Live, while Shopee's in-app games were played more than 2.5 billion times.
Shopee's regional managing director, Ian Ho, said the success reflects the continued growth of e-commerce in the region and the vast opportunities it presents for businesses and shoppers. "Shopping events such as the 11.11 Big Sale have also allowed us to push the boundaries of innovation, introducing new features and initiatives to empower and enable brands, retailers and sellers as they kick into high gear for recovery in this current economic climate," he said.
"Looking at customer trends and performances from local businesses, there is no doubt that e-commerce has the potential to positively impact our communities. We will continue building on our vision so they can benefit greatly from e-commerce no matter who they are and where they are. We look forward to wrapping up the year on a meaningful note with our upcoming finale event, the 12.12 Birthday Sale," he added.
Here are the key trends derived from the 11.11 Big Sale.
1. Empowering Malaysian MSMEs: The surge in shopping activity on Nov 11 created tangible growth for local businesses. The top 3,000 Malaysian MSMEs on Shopee achieved an average of RM55,000 in sales from the 11.11 Big Sale yesterday.
2. Strong demand in the major cities: Predictably, major states like Selangor, Kuala Lumpur and Johor clocked in high shopping activities with 650,000 items sold in an hour in Selangor at the peak of Nov 11.
3. Growing confidence and trust in online shopping: The largest single transaction made by one user on the platform within the first 8 hours of the online shopping event amounted to RM70,000.
4. Malaysians turn to Shopee for household needs amidst stay-at-home efforts: Milo, detergent, hand sanitizers, disinfectant, smart robot vacuum cleaners, air fryers, cookware sets as well as pet food continue to be Malaysians' favourite. This also includes the sales of over 560,000 snacks, of which 1 in 5 were packets of the Samyang Hot Chicken noodles. Home improvement products such as tools and fittings, flooring, splashback and wall panels too recorded a high demand with close to 1 million items sold.
5. Surge in demand for electronics: Malaysians made full use of Shopee's exclusive deals to refresh their gadgets. Xiaomi saw its bestsellers Redmi Note 8, Mi True Wireless Earbuds and Mi Band 4C flying off the virtual shelves. Meanwhile, Huawei recorded about RM1 million in sales just on its Matebook D 15 within the first 10 minutes of the sale on Shopee.