KUALA LUMPUR: Lazada Malaysia recorded its biggest 11.11 sale, smashing its 2019 sales figures with new heights achieved across multiple areas.
According to the company, its LazMall enjoyed unprecedented popularity among Malaysian consumers during the 11.11 sale. It said Lancôme, Xiaomi Global and OnePlus Flagship Store all recorded one-day sales of over RM1 million to join the Lazada's Millionaires Brand Club.
Meanwhile, Mobiles & Tablets was the number one selling category, with Samsung, Xiaomi, Huawei, Oppo and Apple showcasing stellar sales performances as the Top 5 brands in the said category.
"Lazada's record-breaking performance during our 11.11 Biggest One-Day Sale is a reflection of the continuing strong trust in our platform by Malaysian shoppers, brands and merchants who have made Lazada their go-to e-commerce partner and destination during the world's biggest shopping festival. Our confidence has been further strengthened and we are more dedicated than ever in our commitment to contribute to the increasingly vibrant local digital economy," said Lazada Malaysia's chief executive officer, Leo Chow.
Lazada said the local small and medium sized enterprises sellers also showed strong performance.
Te company said new SMEs who joined via Lazada's stimulus initiatives since March represented more than 40 percent of active sellers, who collectively sold over 680,000 items.
"These initiatives helped the local SME community digitalise their business and bounce back from the impact of the Covid-19 pandemic," said Chow.
As part of its 'Shoppertainment' push, the Lazada Super Show and newly created Chief Discount Officer Show (CDO Show) continued to win high engagement, with over 10 million viewers across all platforms.
The company said the CDO Show had 240,000 user engagements and sold more than 13,000 items in less than 2 hours. As part of the company's commitment to support local during these challenging times, Lazada's 11.11 Super Show featured performances from popular Malaysian celebrities, including our very own international superstar Yuna, notable Malaysian legends Awie, Adibah Nor, Afdlin Shauki, Hans Issac, Joe Flizzow, and Dayang Nurfaizah, as well as local brand ambassadors Ayda Jebat, Sean Lee, Joey Leong and Ismail Izzani.
"Besides that, our logistics arm made 100 percent successful same-day deliveries direct from Lazada's warehouse to shopper's homes, delivering a premium quality shopping experience with 50,000 LazMall orders delivered within 24 hours the following day," said Chow, adding that this was made possible by its data-driven and efficient logistics infrastructure, backed by Alibaba's technology, which has enabled 50 percent more efficiency in average delivery time in the Klang Valley area, and to ensure timely deliveries across Malaysia.