KUALA LUMPUR: Global live social entertainment platform, 17LIVE has expanded to Malaysia, Singapore, and the Philippines, to cater to a growing number in its voice streaming app WAVE in Indonesia.
The company said it will further invest in other Southeast Asia markets as a start to their 17LIVE and WAVE expansion plans to venture to more countries in the future.
17LIVE recently hosted a live streaming party in Malaysia with local singer and participants of The Voice China, Jeryl and Yin Ern, where both performed local songs with Taiwanese LIVERS in the 17LIVE app via a Group Call feature.
As official LIVERS, they both will live stream on 17LIVE Malaysia and interact with local and global audiences by in-app messages, shoutouts, and virtual gifts during the session.
New name
The name 17LIVE is pronounced varyingly across different regions, with the Japanese audience pronouncing it as "Ichi-nana live" and the Taiwanese audience says it as "Yi-qi live".
For the US and other English-speaking markets, it is pronounced as LIVIT.
But now, the company will be renowned as 17LIVE in all markets as "one seven live", with the live streaming app known as "17LIVE (one seven live)" worldwide.
Moreover, their new mission is "To empower human connections through live technology"
17LIVE's global chief executive officer, Hirofumi ONO said "17LIVE was founded in Taiwan in 2015. Since then, we have expanded and have been providing services in Japan since 2017
"Today, our company has grown tremendously with offices in six countries and more than 900 employees worldwide. With a vision to further grow the live streaming platform, we will continue to create new ways of communication that enable people to connect with anyone at any moment, while exploring the power of technology that continues to evolve with the times," he said.