SELECTING and sending corporate gifts can be "challenging" to many people.
To help make this process easier for people, Giftee Malaysia Sdn Bhd (Giftee Malaysia) and its joint venture company in Vietnam, Giftee
Mekong Company Ltd (Giftee Mekong) has launched "giftee Box", a new giftee for business service, which allows people to select gifts based on their preferences from an existing line-up of products available.
According to the compay, recipients of the "giftee Box" will be able to select from a line-up of about 150 types of items from almost 40 brands in Malaysia, such as Tealive and Starbucks, and 60 brands in Vietnam, including Lazada and Tiki. In addition, recipients are able to freely mix-and-match these products.
Headquartered in Japan, giftee Inc, the holding company of Giftee Malaysia, was the first to launch the giftee Box in July 2021 for corporates to enhance any rewards or incentive initiatives by expanding gift options for recipients to choose from.
Improving digital marketing
Giftee Malaysia said previously, giftee for Business would require companies to set up its marketing campaigns in advance by offering up to four types of e-gifts for recipients to choose from. These companies would choose products with mass appeal given that it is hard to allocate gifts based on customer segments.
As a result, general purpose e-gifts such as cash vouchers, e-vouchers for goods from chain-stores with nationwide outlets or limited-edition e-gifts were usually selected as reward options.
Hence, "giftee Box" was developed to overcome this challenge as the recipient is now able to select the reward that appeals to them the most. Giftee Malaysia said corporations are now able to send a "giftee Box" with a corresponding amount of "gift points'' which recipients can then exchange for e-gifts in the form of a designated URL via mediums such as Whatsapp, Messenger and email.
"They are able to freely mix-and-match items to one's liking across a range of F&B vouchers or e-commerce gift codes. giftee Inc is also looking to introduce more functions, such as integrating gift points that one has received from multiple campaigns," said the company.