KUALA LUMPUR: Ahead of Earth Day, Dell Technologies announced the launch of its new products and sustainable materials to help address the growing issues of waste and resource constraints.
Build on Dell's recent reveal of Concept Luna – an ambitious prototype that explores revolutionary design ideas to reduce resource use and keep even more circular materials in the economy, the new additions show how Dell is driving progress against its sustainability goals.
"Dell's purpose is to create technology that drives human progress. We're inspired by the opportunity to change things for the better for our future generations. This is clear in the new ways we're designing and packaging our products to help reduce environmental impact, waste and emissions," said Dell Technologies Client Product Group's senior vice president, Rahul Tikoo.
The Latitude 5000 series is Dell's highest volume PC; therefore, investments in sustainability features help ensure Dell effectively delivers impact at scale.
The latest Latitude 5000 series offers even more intentional design choices to increase use of recycled and renewable content including a laptop lid made from 71 per cent recyclable and renewable materials including tree-based bioplastic upcycled from the paper making industry (21pc), reclaimed carbon fibre (20pc) and post-consumer recycled plastic (30pc).
The base of the system is created with reclaimed carbon fibre (20pc) and new bio-based rubber feet made from castor bean oil (39pc).
This series also marks an important milestone in Dell's existing use of ocean-bound plastics, expanding use beyond packaging into products. The Latitude 5000 series features ocean-bound plastics in the fan housing.
Protecting the product, the Latitude 5000 series features packaging made from 100 per cent recycled or renewable materials – all of which is 100 per cent recyclable.
Over the last decade, Dell introduced a strong line-up of sustainable material innovations, including several industry-first applications. The company is now building upon its existing efforts and partnerships with the expansion of new sustainable and renewable materials in more products and platforms.
With growing awareness of the serious environmental issues caused by plastics ending up in oceans every year, in 2017, Dell launched the industry's first project using ocean-bound plastics to create commercial-scale packaging with the goal of capturing this waste before it enters waterways and transforming it into a resource. Since then, Dell has dramatically scaled usage – consuming over 227,000 pounds (approx. 103,000 kilogrammes) of ocean-bound plastics and using the material in over 5.1 million recyclable packaging trays and endcaps.
In addition to expanding ocean-bound plastics to the Latitude 5000 series, it can also be found in the fan housing in our Precision 3000 series mobile workstations, and in the fan and fan housing in Dell OptiPlex Micro desktops and Precision Workstations.
Dell has also extended use of this material in its EcoLoop Pro series of backpacks, sleeves and briefcases which features 100 per cent ocean-bound plastic in the exterior main fabric.
The bio-based rubber derived from castor beans can also be found in the bottom bumpers of the Latitude 7430 and 7530 and Precision 3000 series Mobile Workstations—increasing Dell's mix of renewable materials.
These new materials join Dell's existing sustainable materials portfolio which includes closed-loop and recycled plastics, reclaimed carbon fibre, aluminium produced with hydro power, bio-based plastics and closed-loop aluminium and rare earth magnets.
Dell is accelerating progress on its 2030 packaging moonshot goal with paper alternatives to items traditionally packaged in plastic bags like power cords and paper documentation. The company also uses recycled corrugated shipping boxes with an inner tray made from a sustainably sourced bamboo and sugarcane fibre-based pulp.
The new packaging also features paper-based tape to reduce the potential waste stream contamination that occurs when plastic tape is used and is rolled out across all new Latitude series laptops, Precision mobile workstations and XPS devices, giving Dell the opportunity to make impact at scale.
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