KUALA LUMPUR: Ximple, a Singapore-based e-commerce platform specialising in fully circular purchase practices for home appliances and consumer electronics, has expanded its services to the Malaysian market.
The company said the expansion aims to revolutionise the way consumers shop, own, and dispose of electronics while accelerating local business growth.
It said despite the continued popularity of online shopping even for high-value items like electronics, many digital marketplaces are quick to exit the customer journey immediately after the purchase point and neglect after-sale services such as proper return and disposal systems.
In championing the "Shop, Own and Dispose" cycle, Ximple integrates smart technology into its e-commerce system to promote a circular lifestyle through the re-trading of technological goods.
Ximple allows consumers to purchase their devices and appliances at wholesale prices from various collaborative partners. Consumers will then also have access to comprehensive after-sales services like rental, refurbishment, buyback, and disposal options at the end of a product's life cycle.
The platform also advocates paper-free cloud storage of all receipts and invoices, thus eliminating lost warranty card issues and enabling users to easily track their warranty information. This can be retrieved in a matter of minutes by logging in through its website and mobile application.
The market expansion is strengthened through collaborations with strategic partners like Fictron, APR, Home+, See Media, and TBM. These partnerships are aimed at providing a greater variety of smart electronic products and exclusive deals while delivering a holistic experience for consumers and businesses.
"Our strategic partners in Malaysia are the pivotal pillars to our expansion into this new market, owing to their local expertise and services. We are beyond grateful for these collaborations as our partners also share a similar vision in encouraging circular purchasing practices among Malaysian consumers, further creating an environmentally-conscious community," Ximple's founder and chief executive officer, Wong Wai Jeat.
"With improper e-waste management remaining a challenging puzzle to unravel, we believe prolonging a product's life cycle will preclude it from becoming waste, while simultaneously catering to a growing interest in conscious consumption. Through a re-commerce marketplace such as Ximple, users can give old items a new life by reselling their product or buying from another seller, allowing consumers to optimise their product ownership and drive sustainable purchasing practices at the same time," he added.