KUALA LUMPUR: Lazada unveiled that for its 7.7 Mid-Year Mega sale this year, more than 80 per cent of its sellers taking part in this year's campaign are local MSMEs.
Aiming to further fuel businesses, especially local enterprises to thrive on the platform, Lazada worked closely especially with their "new to online" local sellers.
Under the Hari Harimau New Seller Kickstarter package, the e-commerce platform provided incentives, including Free Shipping, and commission waivers to help these sellers lower their costs, while providing hands-on support on how to participate in sale day campaigns such as the 7.7.
"With businesses continuing to find ways to attract the digitally savvy local consumers, we wanted to make our 7.7 Mid-Year Mega sale more meaningful and impactful for everyone by enabling local consumers to get the best value for their money, while helping our local businesses increase their sales during this time," said Lazada Malaysia chief operating officer Darren Rajaratnam in a statement.
Lazada also unveiled a new feature and rewards offer within Lazzie Hunt. The "Lazzie Walk" feature is now available on the Lazada app. This feature allows the platform users to form teams with friends to track steps and earn rewards.
Lazada mobile app is available on App Store, Google Play Store, and Huawei AppGallery.