CUPERTINO: Apple today debuted the iPhone 15 as expected, the company finally adopted the USB-C, ditching the proprietary Lightning charging system. The iPhone 15 is the first iPhone model to adopt the USB-C standard, in complying with the European Union's demand of a standardised charging method for smartphones.
At the launch event, which was held at the Steve Jobs Theatre in Apple Park, Apple released 4 models under the iPhone 15 series, namely iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max.
The pro models
One big upgrade to the new iPhone 15 Pro and iPhone 15 Pro Max is the usage of aerospace-grade titanium, which gives these two models the strongest yet lightweight body.
The new design also features contoured edges and a customisable Action button, allowing users to personalise their iPhone experience.
The Pro models get new camera upgrades that enable the equivalent of seven pro lenses with better quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default.
Besides that, the phones feature the next generation of portraits with Focus and Depth Control, make improvements to Night mode and Smart HDR. There is also a 5x Telephoto camera, exclusively for the iPhone 15 Pro Max.
Good news for mobile gamers, the new A17 Pro chip unlocks next-level gaming experiences and pro performance. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.
The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.
And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple's innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.
"This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone," said Apple's senior vice president of Worldwide Marketing, Greg Joswiak.
Available in 6.1-inch and 6.7-inch display sizes, Apple said the iPhone 15 Pro and iPhone 15 Pro Max titanium design has one of the highest strength-to-weight ratios of any metal, making this Apple's lightest Pro lineup ever. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front.
iPhone 15 and iPhone 15 Plus
The iPhone 15 and iPhone 15 Plus, meanwhile, feature an industry-first colour-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure.
Available in 6.1-inch and 6.7-inch display sizes, both models now feature the Dynamic Island, which is an advanced camera system designed to help users take fantastic photos of everyday moments in their lives.
A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera.
The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple's innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.
iPhone 15 and iPhone 15 Plus will be available in five stunning new colours: pink, yellow, green, blue, and black.
"iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and the A16 Bionic chip for proven powerful performance," said Apple's vice president of Worldwide iPhone Product Marketing, Kaiann Drance.
"We're also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits," she said.
Available in 6.1-inch and 6.7-inch display sizes, the iPhone 15 and iPhone 15 Plus feature Super Retina XDR display is great for watching content, streaming Apple Fitness+ workouts, and playing games. Peak HDR brightness now reaches up to 1600 nits so HDR photos and videos look better than ever. And when it is sunny, peak outdoor brightness reaches up to 2000 nits — twice as bright as the previous generation.
Pricing and availability
The iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes.
The iPhone 15 Pro starts at RM5,499, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max, meanwhile, starts at RM6,499, available in 256GB, 512GB, and 1TB storage capacities.
Meanwhile, the iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, starting at RM4,399, and RM4,899, respectively.
Malaysia will get all four iPhone 15 models beginning Friday, Sept 29, 2023.
Use this Lazada voucher to purchase the best USB type C for your devices.