FOR the first time, Malaysia will get the iPhone 16 line-up on Sept 20, the same day as the first-tier countries like the US, UK, Singapore, Australia, Canada, China, France, Germany, India, Japan and 50 plus other countries.
The Cupertino, US-based phone maker earlier today launched the iPhone 16 series - iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max - with some of the latest technologies it has developed, especially artificial intelligence, or Apple Intelligence as the company calls it.
The phones
The iPhone 16 Pro and iPhone 16 Pro Max feature the new A18 Pro chip, and have larger display sizes, an all-new camera control, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more.
The phones feature a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new Pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever.
On the AI side, Apple said its AI system that understands personal context to deliver intelligence that is helpful and relevant, while protecting user privacy.
"Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we've ever made," said Apple's senior vice president of Worldwide Marketing, Greg Joswiak.
The new Pro lineup also features the thinnest borders of any Apple product and introduces larger display sizes: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max with Always-On and ProMotion technologies.
Meanwhile, the iPhone 16 and iPhone 16 Plus are powered by the A18 chip and offer new features like Camera Control, which brings new ways to interact with the advanced camera system. The camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. Next-generation Photographic Styles help users personalise their images, with spatial photo and video capture.
The iPhone 16 Pro and iPhone 16 Pro Max come in black titanium, natural titanium, white titanium, and desert titanium, and starts from RM4,999, while the iPhone 16 Pro Max starts at RM5,999. The iPhone 16 and iPhone 16 Plus will be available in ultramarine, teal, pink, white, and black starts at RM3,999, while the iPhone 16 Plus starts at RM4,499.