A new collaboration celebrates streetwear with a Southeast Asian touch.
A RELAXED casual collection that celebrates Southeast Asia, its culture and people.
The recently-launched capsule collection by AirAsia and Pestle & Mortar Clothing offers interesting ensembles for casual wear.
Sportswear/athleisure-inclined and for those who want comfort and style coming together in a casual manner, the collection brings together the staples we usually see in this category: drawstring pants and shorts, loose, unisex T-shirts, casual printed jackets, vests and trendy caps.
Designed by seven Southeast Asian designers from Malaysia (Pestle & Mortar Clothing), Vietnam (Headless), Cambodia (Lisa Mam and Peap Tarr), Thailand (Mamablues), the Philippines (Don’t Blame The Kids) and Singapore (Sam Lo), the collection aims to spark conversations. The designers were given full freedom in expressing the essence of the region through their eyes, showcasing to the world what Southeast Asian artists have to offer.
It was launched by AirAsia Group head of brand Rudy Khaw and Pestle & Mortar Clothing chief executive officer and co-founder Hugh Koh, and features clothing as well as accessories, such as luggage tags.
“We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing, to elevate the presence of Southeast Asian brands in our lifestyle offerings.
“This partnership has opened up opportunities for regional artists and designers to collaborate and showcase their work on our extensive network as well as online, and we hope this will encourage more young designers in Asean to find new ways to express themselves and their rich heritage,” says Khaw.
He adds that this is a platform to showcase talent in this region and to define youth culture.
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The collection has a youthful vibe with a colour palette of mainly neutrals with occasional pops of red. It takes an easy-to-wear approach with plenty of opportunities to mix and match.
The designers have drawn inspiration from the diverse cultures and flora and fauna of Southeast Asia and translated these into everyday pieces.
Pestle & Mortar Clothing’s collaboration with AirAsia on this initiative is meaningful for the brand as it is kicking off its year-long 10th anniversary campaign.
Koh says: “We use our apparel as a canvas for stories and we aim to spark conversations through our designs and show the world what Southeast Asia is capable of.
“At the same time, we get to highlight Southeast Asia through the eyes of seven storytelling artists.”
The collection will be available for purchase on selected AirAsia flights and Major Drop at Sunway Pyramid and Midvalley, and online at pestlemortarclothing.com and ourshop.com.