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Footballers front Boss Bottle United campaign

Boss Parfums celebrates the exciting soccer season with a new campaign called Unite to Celebrate.

As part of the Unite to Celebrate campaign, the fragrance brand has partnered with five soccer talents whose success stories inspire fans around the world. These instantly recognisable footballers are Germany midfielder Toni Kroos, England striker Harry Kane, France defender Raphael Varane, Spain midfielder Sergi Roberto and Colombia striker Radamel Falcao.

Standing for integrity both on and off the pitch, the five faces of the campaign come together to represent the Man of Today. Each one is a man of substance as well as style, complex and multi-faceted, for whom staying true to his values is the real measure of his success.

Focusing on the emotive power of sports to celebrate and its power to unite, the Boss Bottled United Limited Edition eau de parfum is an olfactive encapsulation of an inner-city football pitch, combining the freshness of the outdoors with the urban warmth of woody notes that is inspired by the most intense and joyful moments of celebration in sport.

The new scent combines the freshness of a sport fragrance with the warmth and elegance of the timeless Boss Bottled signature. Wild buchu leaf notes open an invigorating game and are energized by fresh spearmint. Sensual and warm woody notes round up the scent to give sensuality and strength on the skin.

The Bottled United Limited Edition EDP (100ml) is priced at RM386 and is available exclusively at Zalora. From now until June 27, customers will receive an exclusive Hugo Boss pouch and soccer ball with every fragrance purchase.


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