Within the sneaker scene, Converse Chuck Taylor, also known as the Converse All Stars has retained its iconic status for decades, steadily growing its Converse All Stars community in recent years.
The Boston-based brand has used its platform to fuel movement and drive progress for communities and most recently, in its effort to spark creativity, they invited the Malaysian All Stars community to give their old pair of Chuck Taylor a makeover.
Converse hosted an online workshop with Sneakers Spa, a local shoe cleaning and restoration service provider, to show the local All Stars community how to personalise their shoes.
Keeping in line with its sustainable practices, the activity used paint made from all natural ingredients easily found at home such as eggs, water, coloured powder from turmeric, or matcha powder.
Prior to the creative exercise, Converse partnered with Sneakers Spa to produce a video on how the community can properly clean a pair of their favourite Chuck Taylor.
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