KUALA LUMPUR: Director and actor Aziz M. Osman is surprised to find out that the action figures of the lead character, Professor Amir Hamzah, from the XX Ray film franchise have been selling like hot cakes.
“When Adam John (one of the actors in the third and upcoming instalment of the popular 1990s films) told me of his intention of launching the action figure, I was a little skeptical, thinking who would want to buy it,” said the 56-year-old award-winning film director during its launch at Amcorp Mall in Petaling Jaya recently.
“Kudos to Adam and his team for their hard work in coming up with the exclusive premium, which is undeniably one of the ways to promote XX Ray 3,” said the artiste who, besides directing, also plays the character for the third time in the film, which is scheduled to open in cinemas on Jan 24.
A total of 200 units of the action figure had been handcrafted and up untill now, half had already been sold at RM149.90 each.
Adam was also surprised to see how fast the figures had been snapped up, considering that there was little publicity about it.
“This shows that the brand XX Ray still has its loyal fans, even though the two previous movies came out way back in the 1990s,” he said.
Adam added that although his team is not planning to produce more of the Professor Amir Hamzah action figures, he plans to come up with action figures of the other characters if there is a demand for it.
Besides Aziz and Adam, the local science fiction film will also star Izzue Islam, Nonny Nadirah, Saiful Apek, Datuk Jalaluddin Hassan and Datuk Rahim Razali.