WITH increased reliance on digital devices in today's new normal work and leisure environment, eye strain and eye fatigue are prevalent issues.
Everything we do on a daily basis, from the way we work, converse
with each other, shop, do our banking, and exercise are now very much dependent on digital devices. These new vision habits take a significant toll on the performance of our eyes due to prolonged screen hours – subsequently causing severe symptoms of digital eye strain.
An increasing number of people are experiencing eye fatigue, digital eye strain or computer vision syndrome. And yet, for most people, healthy vision is still not a priority.
Malaysians spend almost a quarter of their day on social media, with 17 per cent spending more than nine hours a day checking their social media accounts.
According to a global research, consumers are using multiple devices where an average of more than three different devices are simultaneously being used for various activities.
"As we live through unprecedented times, the way we live and work has changed as part of the new normal. Malaysia is one of our key markets in the region, and with statistics that reflect an increased amount of time spent on screen, we aim to raise awareness about healthy vision while providing a range of high-quality solutions to suit Malaysians from various age groups," says Essilor Asean and Korea regional vice president, Kathy Park.
Parks adds that good vision is crucial for us to learn better, work better, and interact more effectively with people around us.
Continued exposure to the sun and increased usage of digital devices which emit blue light are among the factors that add to visual health problems caused by eye strain.
Therefore, obtaining multiple pairs of glasses tailored to the needs of each individual wearer is especially important for work and lifestyle, respectively.
Essilor Malaysia is reaching out to consumers with its Lifestyle Solutions campaign to educate and empower consumers on the importance of seeking vision correction and protection against the effects of digital eye strain.
It has also launched a new range of products that serve as a solution for the resultant habits of the new normal.
For more information, go to www.essilor.com.my