FORMER national badminton player and 2016 Summer Olympics mixed doubles silver medallist, Goh Liu Ying, has been unveiled as the official brand ambassador for Beleap Wet Wipes, an innovative line of premium, eco-friendly wet wipes.
Goh was chosen as Beleap ambassador because of her exemplary sportsmanship, popularity, positive public image and resonance with the brand's target audience. As a mum, she also understands the importance of convenience and hygiene in daily life, especially for athletes and busy parents.The duration of her ambassadorship is one year, starting from June 1, and her responsibilities include participating in marketing and promotional events, and also engaging with customers and fans on social media.
Goh will also be contributing to the development of new products and marketing strategies."I decided to become a brand ambassador for Beleap Wet Wipes because I genuinely believe in the quality and effectiveness of the product. Its commitment to hygiene and convenience aligns perfectly with my daily lifestyle.
"The eco-friendly approach and the gentle, effective formula resonates most with me," says Goh.
She adds that she appreciates how the brand prioritises both user health and environmental sustainability. Goh particularly likes the brand's baby wipes as she has tried them on her own child and finds them soft and gentle on her baby's skin, ideal for everyday use.
"Whether I'm at home or outside, they help him stay fresh and clean. Most importantly, they are environmentally friendly."
Leap Generation Sdn Bhd, the company behind the brand, aims to set a new benchmark for sustainability in the personal hygiene industry with the introduction of these wipes which are designed to meet diverse needs.
"We are excited to welcome sports icon Goh Liu Ying as our brand ambassador," said Leap Generation business development manager Kan Zhi Yi.
"Her collaboration with us signifies our shared commitment to pioneering innovation and exceptional quality in products that are designed to benefit everyone. Together, we aim to make a lasting impact in the personal care industry."The product launch was held at KL Wellness City, Bukit Jalil, and attended by by Leap Generation branding, sales and marketing executive director Datuk Seri Dr Vincent Tiew as well as its business partners.
PRODUCT RANGE
With its official launch, Leap Generation will introduce four types of Beleap Wet Wipes available in two sizes —standard (40 pieces) and travel size (10 pieces).The product range includes anti-bacterial wipes, baby wipes, body wipes and those specifically designed for make-up removal.
The antibacterial wipes have been infused with antibacterial agents that help kill bacteria on contact, whether at home, work or on the go.These wipes can be used to keep surfaces clean and free of harmful bacteria.
The baby wipes. meanwhile, are infused with natural ingredients that help support the baby's delicate skin barrier, leaving it clean and healthy without dryness.The wipes are also free from harmful chemicals and fragrances which can cause irritation to delicate skin.
Then there are the body wipes to help ensure long-lasting freshness for all-day confidence. Containing vegan ingredients, they help prevent and eliminate body odour to leave skin clean and refreshed. Ideal for on-the-go use or after a workout, these wipes are gentle and effective.
Beleap make-up removal wipes, have been specifically formulated to remove make-up and impurities from skin while nourishing and hydrating it.With natural ingredients like aloe vera and cucumber, these wipes help soothe and calm skin while removing dirt, oil and make-up.
DERMATOLOGICALLY TESTED
Beleap Wet Wipes are made from materials that decompose naturally, significantly reducing their environmental impact and contribution to landfills. This makes them a good choice for those seeking both hygiene and sustainability.The wipes are also dermatologically tested, and free from harmful chemicals.
Beleap Wet Wipes will be available on the brand's official website, as well as other e-commerce platforms such as Shopee, Lazada and TikTok. It will also soon be available at select pharmacies and retail stores.