SAYS, a popular online social news platform, has launched its breast cancer awareness campaign, 'The Pink Ribbon', which will run from Oct 1 to 31.
In conjunction with Breast Cancer Awareness Month, this campaign is designed to raise awareness about breast cancer through powerful stories of survivors, expert interviews, engaging video content and a variety of helpful resources.
Breast cancer remains the most common cancer among women in Malaysia.
According to the National Cancer Registry, approximately one in 19 women in Malaysia will develop breast cancer in their lifetime. Every year, over 8,000 new cases of breast cancer are diagnosed, accounting for about 35 per cent of all cancers affecting Malaysian women.
Early detection is key to improving survival rates, as research shows that breast cancer detected in its early stages has a 90 per cent survival rate.
Throughout the month, 'The Pink Ribbon' will feature a series of articles, videos and interviews.
Topics include sharing personal journeys of breast cancer survivors and the challenges they overcame, breast cancer explainers, resources for financial aid and early detection screenings, and more.
The campaign will also provide expert insights from leading medical professionals, offering information on self-breast examinations, treatment options, and support systems for individuals and families affected by breast cancer.
In collaboration with Majlis Kanser Nasional (MAKNA), Breast Cancer Welfare Association Malaysia (BCWA), Sunway Medical Centre (Sunway City), Sunway Cancer Centre and Pantai Hospital Kuala Lumpur, 'The Pink Ribbon' aims to offer a comprehensive resource hub for the community.
SAYS head of content Gowri Chitra Martin shared that there are still a lot of misconceptions and taboos attached to breast cancer, especially in Malaysia.
"By openly discussing it in a clear and relatable way, we hope to bridge the gap and show both women and men that this is not something to hide under the rug or be ashamed of.
"Breast cancer is an issue that affects so many lives, and through 'The Pink Ribbon' campaign, we hope to share stories that inspire, inform, and empower.
"By collaborating with hospitals and NGOs, we're bringing important resources to the forefront, and our goal is to encourage conversations around early detection and support for those who need it most," she said.
Visit this website for all the latest content, including access to breast cancer support networks and educational resources.