KUALA LUMPUR: Proton Holdings Bhd has introduced its flagship model, the Proton X90, to the Bangladesh market.
Two variants of the X90, the six-seat flagship and seven-seat premium, are offered to buyers in the fourth export market for the model, Proton said in a statement.
The carmaker noted that, to date, 25 units have already been registered in less than two weeks following its unveiling.
Together with the Proton X70 that is also available in Bangladesh and with more orders already confirmed and in the pipeline, Proton is optimistic for its first New Energy Vehicle (NEV) to carve out a market niche prior to local assembly (CKD) operations starting later in the year.
Proton chief executive officer, Dr. Li Chunrong, said Proton is confident that Rancon Holdings is the perfect partner for Proton to be successful in Bangladesh.
"They are already establishing a sales and after-sales network and will invest in a manufacturing line to locally assemble Proton vehicles in the future.
"With more offerings in the pipeline, as well as our commitment to support all facets of the partnership, we aim to be a top-3 brand in Bangladesh within three years," he added.
According to Proton, a critical component of the company achieving its lofty targets in Bangladesh will be the setting up of an assembly line.
Aside from allowing its products to qualify for more favourable tax rates, a new plant also encourages the development of skilled local workers while energizing the vendor ecosystem through technology transfers.
Proton noted that operations are targeted to begin as early as 2024, with strict production standards enforced to ensure the output matches the quality of vehicles built in Tanjong Malim.
"To ensure product quality in export markets that have local assembly is the same as the vehicles built in Malaysia, Proton is leaning on its experience of using the Volvo Global Quality Standard, which has been instrumental in improving the quality of our products," Chunrong said.
"We know there is a lot of hard work ahead of us to reach this level and for this partnership to meet its goals, but we are confident that together with our partner, the Proton brand can be a major fixture in Bangladesh," he added.